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CIS Internet Diplomacy Project Featured in Lotus Ad Campaign

The spotlight fell on the UW Institute for International Policy's Center for Internet Studies as it played a central role in Lotus Development Corporation's nationwide marketing effort for the new groupware product, Domino R5. The innovative i Envoy "Webtop for diplomats" proved an ideal case study to showcase the collaborative features of R5. This  advertisement appeared in a number of national magazines including Business Week , Atlantic Monthly , Time , and US News and World Report . A similar full-page version appeared in more than 15 newspapers including The Wall Street Journal, The New York Times , Washington Post , and Los Angeles Times .

IBM and Lotus are pioneering sponsors of the UW Center for Internet Studies.

Download a printable version of the ad here.

The copy reads: 

Chris Coward and Rex Hughes Have Shown Governments How to Make Policy at 186,000 Miles Per Second. Are They Superman?

At the University of Washington's Institute for International Policy, they're reengineering diplomacy for the Internet age. Thanks to help from Lotus, they developed a customized Webtop for diplomats on Lotus Domino providing a fast way to conduct foreign policy across the Net. This has allowed diplomats from the world to exchange sensitive information and collaborate quickly and securely.